We created the logo and branding guidelines for a seafood product store in Chile. 

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In addition to the logo and branding guidelines, we also designed labels, iconography, imagery, website, social media toolkit, and various other assets. 

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Our goal was to give the brand an authentic look that stands out from the typical vintage seafood aesthetic. 
We used the colors of the Chilean flag as inspiration to develop a bold and modern visual language that sets the brand apart from its competitors.